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Case Study

How a hashtag on football's biggest night netted Mucinex over 50 million impressions

See how Mucinex’s combination of TV and Twitter advertising helped it conquer , net millions of impressions, and lift several key brand metrics.

Case Study

Go ahead, Subaru,

One of Subaru USA’s core values is love of animals — and its national promotion on Twitter amplified that. Using Promoted Trends, Videos, Spotlights, and other ad products, Subaru built a campaign that resulted in more than 10 million video views and thousands of donations to animal rescue organizations.

Case Study

How LEGO Group used Twitter to

LEGO brand turned to Twitter to help create its 2019 global ad campaign. Using Twitter takeover ad products including Promoted Trend Spotlight, LEGO brand’s campaign inspired creativity and imagination for people of all ages. Find out how this iconic brand used Twitter advertising products to boost positive sentiment among LEGO bricks lovers.

Perspective

How to connect your brand to football's biggest night on Twitter

For many football fans, the action on Twitter is almost as entertaining as the game on the gridiron. When it’s time for the game, marketers have a chance to connect with a legion of fans that turn to Twitter to follow the game’s action and the biggest ads of the year.

Perspective

Why should your brand connect with big events on Twitter?

Brands will soon have another opportunity to tap into the frenzy of Twitter’s sports-loving audience. While planning your campaign, be ready to join the conversation that surrounds the events, whether it’s on or off the field (or court, or vault).

Perspective

: The brands that stood out in Twitter's BrandBowl54

Twitter announces the winners of , the best Super Bowl 54 ads on Twitter in 2020.

Perspective

Women in Sports on Twitter: Start with the ones who change the game

Marketing on Twitter? Start with the women in sports audience on Twitter, the ones who change the game.

Perspective

Who Uses Twitter? An Engaged Audience That Shapes What's Happening

From beauty and gaming to TV fandom and women in sports, people on Twitter ignite the conversations that shape what’s happening. Read more to learn why the world’s biggest headlines, memes, and movements start on Twitter.

Perspective

More than skin deep: How brands like Pantene are redefining the word ‘beautiful’

Today, savvy beauty brands like Pantene are redefining the word “beautiful” to mean something much more inclusive. Pantene’s campaign encourages the LGBTQ+ community to share their stories of personal transformation on Twitter.

Case Study

Twitter announces winners of

Meet the winners of the 2019 Brand Bowl, celebrating the best brand campaigns on Twitter during .

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