Search results for: All B2B content

43 Results

Research

Twitter’s audience is more receptive to ads

See the study results that prove Twitter’s audience is more receptive to new content (especially ads) than people on other social platforms.

Perspective

How video on Twitter connects brands to an influential, engaged audience

Twitter’s 2019 Digital NewFronts unveils new and expanded video partnerships with top news, sports, entertainment, lifestyle, and gaming partners, featuring exclusive new shows and live streams for brands that want to reach the world’s most engaged audience.

Research

5 ways brand purpose played a role in the big game

Twitter partnered with the 3% Movement and Sprinklr to analyze the role purpose-driven messages played on advertising’s most Tweeted about day: .

Research

The rise of ‎ has Canadians looking to brands for info

There’s a lot happening in today’s ever-changing world, whether it’s the latest cultural event, natural disaster, product launch, or hilarious meme. In response, Canadians’ mindsets, needs, and priorities are shifting.

Research

Speed, influence, and impact: How to launch on Twitter

Find success when launching something new on Twitter. Light the fuse and let your next social media marketing campaign launch explode by leveraging the unique speed and influence of Twitter.

Research

Outfit envy is happening: tracking the fall fashion conversation on Twitter

Twitter users are fall fashion fanatics, and no fashion campaign is complete without a presence on Twitter. Here we track our users’ conversations and measure every trend, hashtag, and Tweet, so you can effectively fold Twitter into your fashion marketing plan.

Research

Ready to launch? Why you should turn to Twitter

Learn why Twitter is a great place to launch something new. Find receptive audiences, influencers, and leaders who will ensure your next campaign launch launch gets the reach it deserves.

Research

Twitter and chatbots help brands deliver top-notch customer service in Canada

Twitter and chatbots offer real-time, personalized customer service for brands in Canada and beyond. Our research shows Canadians trust chatbots once they’ve used one. After that, using a chatbot boosts several brand metrics, from responsiveness to innovativeness and more.

Perspective

What these Cannes Lions-winning campaigns can teach you about Twitter

Learn from—and get inspired by—these Cannes Lions-winning campaigns that took Twitter by storm. By designing your next campaign around a human insight, you’ll be much closer to getting talked about and shared on Twitter.

Perspective

Creative best practices to rock your next launch

Learn creative best practices for launching something new on Twitter — from creating attention-grabbing video, to coming up with the perfect brand hashtag, to creating brand loyalty through the use of targeted Tweets.

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