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Want people to talk about your brand on Twitter? Having a distinct personality, engaging creative, and good timing help you get your stories heard. Here are the three secrets to telling stories in a mobile-first world.
Learn five key insights to help your financial services company better address the needs of Canadian banking customers.
Best in Class
From fearless girls to slam dunks to assuaging hunger, these three Cannes Lions winning campaigns stood out with their creativity, impact, innovation, and strong ROI.
It started when a radio station Tweeted at Pantene, proposing that the haircare brand make music exec Steve Aoki its “Pantene Oppa." The #BTSARMY got in on it, Tweeting at Pantene and Aoki to collab — and a partnership was born. Learn more about how brands can join #fandom conversations on Twitter.
When a Twitter celebrity with 100 million followers Tweeted about how he missed Double Pop popsicles, Unilever used it to create a viral sensation and relaunch an old fan favorite with #BringBackTheDouble. Learn how Popsicle used Twitter to turn an organic conversation into a winning campaign.
During National Pizza Month in October 2019, DiGiorno used a clever interactive Twitter campaign to engage consumers and get them to order pizza delivery from the company whose slogan is that it never delivers. The result: millions of Tweet impressions and nationwide media coverage.
How did Planters put its 103-year-old monocled mascot, Mr. Peanut, on the map during football’s biggest night? By tapping into the power of Twitter and reacting to unpredictable moments in real time.
See how a men's skincare brand boosted awareness and sales by using Twitter to invite rugby fans to #scrumtogether.