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How @20thCenturyFox used Twitter to spread the word about Alien: Covenant in an unprecedented 5-day promoted trends campaign.
Contagious’ James Swift and Twitter’s Alex Josephson look at some of the best Twitter-led campaigns from Cannes Lions, and speak to the brands and agencies behind the work, to find out what it takes to make content worth talking about.
Learn how ASOS got in on this body positivity conversation, which started when a woman who received mean comments about her dress on a dating app took to Twitter to vent. The brand’s involvement was a surprise to people online, who were even more impressed when ASOS helped Chippendale get the “last laugh.”
Want people to talk about your brand on Twitter? Having a distinct personality, engaging creative, and good timing help you get your stories heard. Here are the three secrets to telling stories in a mobile-first world.
It started when a radio station Tweeted at Pantene, proposing that the haircare brand make music exec Steve Aoki its “Pantene Oppa." The #BTSARMY got in on it, Tweeting at Pantene and Aoki to collab — and a partnership was born. Learn more about how brands can join #fandom conversations on Twitter.
Learn how Hill City used Twitter to launch a brand-new clothing line, reach a wide audience, generate buzz, and create a network of homegrown influencers.
See how Audi used Promoted Tweets and live video to tease the release of its new all-electric SUV, reveal it during a live-streamed event, and sustain a conversation during some of the biggest cultural events in America.
Twitter Canada’s expanded lineup of premium video offers best-in-brand news, entertainment, sports, and lifestyle content to an influential and engaged audience.
See new data that shows how promoting a movie on Twitter can lead to incremental lifts in awareness and intent to watch, even when the organic conversation around the movie has already taken off.