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Research shows that audiences are more likely to tune into linear TV after being exposed to Twitter media, and that adding Twitter to a TV campaign can double its effectiveness.
See how MTV and Taco Bell teamed up to drive fan engagement at the 2017 VMAs with a chatbot on Twitter that let people vote on Best New Artist.
A closer look at ways that Brandwatch helps brands pinpoint new markets, identify key pain points, reduce consumer friction, and improve product design.
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
How @20thCenturyFox used Twitter to spread the word about Alien: Covenant in an unprecedented 5-day promoted trends campaign.