Search results for: All Media & Entertainment content

54 Results

Research

Advertising on Twitter drives audiences to watch TV

Research shows that audiences are more likely to tune into linear TV after being exposed to Twitter media, and that adding Twitter to a TV campaign can double its effectiveness.

Research

Boost the effectiveness of your ads with synchronization

Our latest study shows the high impact of ads broadcast simultaneously on TV and Twitter.

Research

Twitter changes the live TV sports viewing experience

New research shows how brands can gain greater engagement with sports fans by leveraging Twitter during live TV sporting events.

Case Study

Taco Bell and MTV let fans vote for Best New Artist in viral chatbot campaign

See how MTV and Taco Bell teamed up to drive fan engagement at the 2017 VMAs with a chatbot on Twitter that let people vote on Best New Artist.

Perspective

How two film studios sparked fan intrigue — and box office success

Learn from the best. See how two movie studios creatively used Twitter to drive box office success.

Perspective

Data doesn’t lie: how top brands use data to spot trends, read minds, and improve products

A closer look at ways that Brandwatch helps brands pinpoint new markets, identify key pain points, reduce consumer friction, and improve product design.

Perspective

From TVs to beertails: how chatbots help brands engage consumers on Twitter

Discover how Wendy’s, MTV, Patrón, and other brands are engaging consumers using chatbots on Twitter.

Research

Study offers new marketing mix modeling insights and guidance on where to invest

How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.

Case Study

How 20th Century Fox got audiences buzzing for its terrifying thriller ‘Alien: Covenant’

How used Twitter to spread the word about Alien: Covenant in an unprecedented 5-day promoted trends campaign.

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