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Perspective

10 Rules for Effective Social Engagement with Twitter Partner Sprout Social

Having a social strategy isn’t enough; you need to know how to listen carefully and respond authentically. Here are the key rules of engagement, courtesy of Twitter and its official partner, Sprout Social.

Research

Connecting to culture

New research from Twitter Canada provides insights that will help your brand become more connected to culture.

Perspective

How Twitter Canada’s premium video engages viewers when they’re most receptive

Twitter Canada’s expanded lineup of premium video offers best-in-brand news, entertainment, sports, and lifestyle content to an influential and engaged audience.

Perspective

Mastering Twitter video ads

In-Stream Video Ads and Sponsorships on Twitter can elevate your brand to new levels. But before you take off, you need a few flying lessons first. Welcome to Twitter Flight School.

Research

Twitter’s audience is more receptive to ads

See the study results that prove Twitter’s audience is more receptive to new content (especially ads) than people on other social platforms.

Perspective

How video on Twitter connects brands to an influential, engaged audience

Twitter’s 2019 Digital NewFronts unveils new and expanded video partnerships with top news, sports, entertainment, lifestyle, and gaming partners, featuring exclusive new shows and live streams for brands that want to reach the world’s most engaged audience.

Research

5 ways brand purpose played a role in the big game

Twitter partnered with the 3% Movement and Sprinklr to analyze the role purpose-driven messages played on advertising’s most Tweeted about day: .

Research

The rise of ‎ has Canadians looking to brands for info

There’s a lot happening in today’s ever-changing world, whether it’s the latest cultural event, natural disaster, product launch, or hilarious meme. In response, Canadians’ mindsets, needs, and priorities are shifting.

Research

Speed, influence, and impact: How to launch on Twitter

Find success when launching something new on Twitter. Light the fuse and let your next social media marketing campaign launch explode by leveraging the unique speed and influence of Twitter.

Research

Outfit envy is happening: tracking the fall fashion conversation on Twitter

Twitter users are fall fashion fanatics, and no fashion campaign is complete without a presence on Twitter. Here we track our users’ conversations and measure every trend, hashtag, and Tweet, so you can effectively fold Twitter into your fashion marketing plan.

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