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Research shows that audiences are more likely to tune into linear TV after being exposed to Twitter media, and that adding Twitter to a TV campaign can double its effectiveness.
How @20thCenturyFox used Twitter to spread the word about Alien: Covenant in an unprecedented 5-day promoted trends campaign.
How companies launch new products has a huge impact on their overall success, new research by Bain & Co. shows. In our survey, brands that deployed comprehensive launch playbooks enjoyed higher revenue growth than those that didn’t. Smart firms rely on social platforms to identify customer priorities and take advantage of their most passionate supporters.
How MGM Resorts’ influencer campaign on Twitter and Periscope celebrated the new year with a millennial audience.
Wendy’s Restaurants teamed up with Twitter to launch new products and value messaging during basketball’s biggest month, allowing fans to pick their own bracket winners, and using polls, Promoted Tweets, video highlights, and live streams to engage with Twitter’s influential audience.
Contagious’ James Swift and Twitter’s Alex Josephson look at some of the best Twitter-led campaigns from Cannes Lions, and speak to the brands and agencies behind the work, to find out what it takes to make content worth talking about.