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159 Results

Research

Advertising on Twitter drives audiences to watch TV

Research shows that audiences are more likely to tune into linear TV after being exposed to Twitter media, and that adding Twitter to a TV campaign can double its effectiveness.

Case Study

How 20th Century Fox got audiences buzzing for its terrifying thriller ‘Alien: Covenant’

How used Twitter to spread the word about Alien: Covenant in an unprecedented 5-day promoted trends campaign.

Research

Five successful strategies for launching something new

How companies launch new products has a huge impact on their overall success, new research by Bain & Co. shows. In our survey, brands that deployed comprehensive launch playbooks enjoyed higher revenue growth than those that didn’t. Smart firms rely on social platforms to identify customer priorities and take advantage of their most passionate supporters.

Research

Brands + Culture + Twitter = Impact

A research study between MAGNA and Twitter, “The Impact of Culture,” shows just how much influential consumers want brands and culture to mix.

Case Study

How Excedrin relieved the and won the presidential debate

How Excedrin used smart marketing to relieve a during the election.

Case Study

A state tourism board strengthens its brand messaging using Twitter Amplify

Learn how a state tourism board strengthens its brand messaging using Twitter Amplify.

Case Study

: MGM Resorts uses Twitter and Periscope to sell New Year’s Eve in Vegas

How MGM Resorts’ influencer campaign on Twitter and Periscope celebrated the new year with a millennial audience.

Case Study

Wendy’s turned to Twitter to launch during basketball’s busiest month

Wendy’s Restaurants teamed up with Twitter to launch new products and value messaging during basketball’s biggest month, allowing fans to pick their own bracket winners, and using polls, Promoted Tweets, video highlights, and live streams to engage with Twitter’s influential audience.

Perspective

Influencing Culture: The Participation Playbook

Contagious’ James Swift and Twitter’s Alex Josephson look at some of the best Twitter-led campaigns from Cannes Lions, and speak to the brands and agencies behind the work, to find out what it takes to make content worth talking about.

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