Search results for: All Measure Results content
Wendy’s Restaurants teamed up with Twitter to launch new products and value messaging during basketball’s biggest month, allowing fans to pick their own bracket winners, and using polls, Promoted Tweets, video highlights, and live streams to engage with Twitter’s influential audience.
Twitter Insights Surveys show that Twitter’s plugged-in and receptive audiences that view live streams during new tech product launches have 4 to 40 percentage points higher product awareness than others. The more engaged viewers are, the greater the incremental lift.
Learn how Capcom used a Twitter Brand Survey to measure the effectiveness of their launch campaign for the Street Fighter 30th Anniversary Collection.
Marketing on Twitter? Start with the entertainment audience on Twitter, the tastemakers who shape the conversation about movies and TV.
Learn how ASOS got in on this body positivity conversation, which started when a woman who received mean comments about her dress on a dating app took to Twitter to vent. The brand’s involvement was a surprise to people online, who were even more impressed when ASOS helped Chippendale get the “last laugh.”
Learn five key insights to help your financial services company better address the needs of Canadian banking customers.
It started when a radio station Tweeted at Pantene, proposing that the haircare brand make music exec Steve Aoki its “Pantene Oppa." The #BTSARMY got in on it, Tweeting at Pantene and Aoki to collab — and a partnership was born. Learn more about how brands can join #fandom conversations on Twitter.