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124 Results

Case Study

Adidas achieves strong brand association by engaging Madrid Marathon runners

See how Adidas Spain engaged with Madrid Marathon participants and runners in general through Twitter’s targeting tools.

Perspective

More than skin deep: How brands like Pantene are redefining the word ‘beautiful’

Today, savvy beauty brands like Pantene are redefining the word “beautiful” to mean something much more inclusive. Pantene’s campaign encourages the LGBTQ+ community to share their stories of personal transformation on Twitter.

Research

How Twitter fuels product launches and generates buzz

Twitter Insights Surveys show that Twitter’s plugged-in and receptive audiences that view live streams during new tech product launches have 4 to 40 percentage points higher product awareness than others. The more engaged viewers are, the greater the incremental lift.

Research

Boost the effectiveness of your ads with synchronization

Our latest study shows the high impact of ads broadcast simultaneously on TV and Twitter.

Case Study

Chevrolet brings the power of TV and Twitter to its Amazing Race Canada partnership

See how Chevrolet Canada tapped into Twitter to extend the reach of its TV sponsorship with CTV’s “The Amazing Race Canada.”

Case Study

How a hashtag on football's biggest night netted Mucinex over 50 million impressions

See how Mucinex’s combination of TV and Twitter advertising helped it conquer , net millions of impressions, and lift several key brand metrics.

Case Study

Capcom proves campaign success with Twitter Brand Surveys

Learn how Capcom used a Twitter Brand Survey to measure the effectiveness of their launch campaign for the Street Fighter 30th Anniversary Collection.

Case Study

How Motorola made the Moto Z and Moto Mods popular

How Motorola made the Moto Z and Moto Mods cool .

Case Study

How Touch of Modern used this Twitter solution to achieve a 73% lower cost per install

How Touch of Modern used Twitter’s Mobile App Promotion solution to drive installs and sales.

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