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Research

What’s happening next: how to plan for college basketball’s biggest month on Twitter

As college basketball’s big month approaches, learn key strategies for getting in front of our engaged and receptive audience before, during, and after the big tournament.

Research

What’s happening next: how to tap into people on Twitter for music’s biggest night

Learn who’s talking about the Grammys on Twitter and what they’re passionate about so you can tailor your campaign to music’s biggest night.

Research

“Attention Shoppers!” is happening: tracking the holiday retail conversation on Twitter

Learn what’s trending in three major holiday retail categories—home decor, fashion, and toys—so you can strategize your campaign and reach the widest, most receptive audience.

Research

Reboot is happening: tracking the holiday tech conversation on Twitter

What’s trending right now in holiday tech? Check out our guide and learn strategies for joining the holiday tech conversation on Twitter and reaching our engaged and receptive audience.

Case Study

How a hashtag on football's biggest night netted Mucinex over 50 million impressions

See how Mucinex’s combination of TV and Twitter advertising helped it conquer , net millions of impressions, and lift several key brand metrics.

Case Study

Capcom proves campaign success with Twitter Brand Surveys

Learn how Capcom used a Twitter Brand Survey to measure the effectiveness of their launch campaign for the Street Fighter 30th Anniversary Collection.

Research

Why you should connect with Twitter’s audience on Hollywood’s biggest night

Hollywood’s biggest night is a gold mine for marketers, especially on Twitter. Learn who’s Tweeting and what they’re Tweeting about, so you can get in front of one of the most receptive and influential audiences online.

Research

Why you should start with Twitter's audience during red carpet season

See the best ways to connect with Twitter’s passionate Golden Globes audience so you can successfully plan your award show marketing campaign.

Case Study

Hill City launches in style with a Twitter chatbot

Learn how Hill City used Twitter to launch a brand-new clothing line, reach a wide audience, generate buzz, and create a network of homegrown influencers.

Research

The rise of ‎ has Canadians looking to brands for info

There’s a lot happening in today’s ever-changing world, whether it’s the latest cultural event, natural disaster, product launch, or hilarious meme. In response, Canadians’ mindsets, needs, and priorities are shifting.

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