Search results for: All CPG content

23 Results

Research

: a guide to creative holiday marketing

Learn how to drive attention, recall, and purchase consideration on Twitter this holiday season.

Best in Class

A closer look: Three standout campaigns that won

From fearless girls to slam dunks to assuaging hunger, these three Cannes Lions winning campaigns stood out with their creativity, impact, innovation, and strong ROI.

Best in Class

10 examples of Twitter creativity in the world

A look at 10 Twitter campaigns that stood out because of their creativity.

Research

Experts share tips for a successful live broadcast

Learn how to engage target audiences in real time and enliven your brand messaging with these tips for immersive Periscope broadcasts.

Case Study

How Oreo showcased its new candy on Oscar night

How Oreo got their new candy into the mind of millions on Oscar night and enhanced their campaign.

Case Study

How used Twitter to deliver a live pizza party for

Learn how frozen pizza warmed hearts and built brand equity by using Twitter to drive to a live Periscope feed of freshly baking pizzas.

Research

Game time on Twitter: A recipe for your brand’s success

How brands can influence sports fans’ food and alcohol choices and translate that influence into greater revenue.

Case Study

How does Coca-Cola connect with a teen audience in real time using Periscope?

See how Coca-Cola FM Mexico teamed up with a rising band to connect with teens through Promoted Tweets and Periscope.

Case Study

Nescafé Turkey stays top of mind with First View

See how Nescafé used Twitter to build on Turkish consumers’ passion for its coffee.

Case Study

Rimmel London Canada builds momentum and drives buzz in real time

Learn how Rimmel London engaged a celebrity spokeswoman’s Twitter fans through live updates and exclusive content.

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