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HEINZ used Twitter to raise awareness for HEINZ Mayonnaise. By making a Twitter poll asking if they should release Mayochup in the US, HEINZ built excitement, energy, and visibility while creating a positive association with their ketchup. Thanks in part to Twitter, it was one of the most effective new launches in the HEINZ company’s history.
Learn from—and get inspired by—these Cannes Lions-winning campaigns that took Twitter by storm. By designing your next campaign around a human insight, you’ll be much closer to getting talked about and shared on Twitter.
See how Samsung Australia increased brand recognition and created new customers with a chatbot that helped people determine the right TV for them.
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.