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How companies launch new products has a huge impact on their overall success, new research by Bain & Co. shows. In our survey, brands that deployed comprehensive launch playbooks enjoyed higher revenue growth than those that didn’t. Smart firms rely on social platforms to identify customer priorities and take advantage of their most passionate supporters.
Twitter Insights Surveys show that Twitter’s plugged-in and receptive audiences that view live streams during new tech product launches have 4 to 40 percentage points higher product awareness than others. The more engaged viewers are, the greater the incremental lift.
See how Mucinex’s combination of TV and Twitter advertising helped it conquer #SB52 , net millions of impressions, and lift several key brand metrics.
Learn how Capcom used a Twitter Brand Survey to measure the effectiveness of their launch campaign for the Street Fighter 30th Anniversary Collection.
Contagious’ James Swift and Twitter’s Alex Josephson look at some of the best Twitter-led campaigns from Cannes Lions, and speak to the brands and agencies behind the work, to find out what it takes to make content worth talking about.
Learn how ASOS got in on this body positivity conversation, which started when a woman who received mean comments about her dress on a dating app took to Twitter to vent. The brand’s involvement was a surprise to people online, who were even more impressed when ASOS helped Chippendale get the “last laugh.”
Want people to talk about your brand on Twitter? Having a distinct personality, engaging creative, and good timing help you get your stories heard. Here are the three secrets to telling stories in a mobile-first world.