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Case Study

Twitter helped Paramount’s Sonic the Hedgehog get ready for his close-up

Launching on Twitter was vital to the success of “Sonic the Hedgehog.” But Paramount Pictures didn’t anticipate the early feedback about its more realistic looking hedgehog. After listening to Twitter’s engaged and receptive audience, the studio gave Sonic a dramatic makeover, and the film was a box office smash.

Research

Conversation spotlight: Cooking and takeout

In light of the COVID-19 pandemic, there’s a surge of Twitter conversation around cooking and ordering takeout. See how some brands are participating in that conversation.

Research

How people on Twitter are navigating the new norm

How people on Twitter are talking about the coronavirus epidemic and the brands that are responding.

Research

Advertising during COVID-19

Twitter’s updated COVID-19 advertising policy, plus some new research, can help brands know what to say during these uncertain times.

Perspective

Gaming on Twitter: Start with grandmasters

Marketing on Twitter? Start with the gaming audience on Twitter, the athletes who lead the next wave of esports.

Case Study

Inside Epic Games’ groundbreaking launch of Fortnite Chapter 2

Epic Games and Twitter’s strategy for launching Fortnite Chapter 2 was nothing short of brilliant: By making fans stare at a live stream of a black hole for 36 hours, the launch generated millions of Tweets, produced 500,000 new followers, and showed the world a new way to go viral.

Case Study

The ultimate Twitter watch party

How people on Twitter came together for the ultimate watch party of “Homecoming.”

Perspective

Why should your brand connect with next year’s awards season moments?

In 2020, people on Twitter will be watching (and live-Tweeting) awards shows honoring music, film, and TV. Brands, make sure you launch campaigns to connect with these cultural moments.

Perspective

Entertainment on Twitter: Start with the ones who've seen it 100 times

Marketing on Twitter? Start with the entertainment audience on Twitter, the tastemakers who shape the conversation about movies and TV.

Research

Promoting movies on Twitter boosts key metrics

See new data that shows how promoting a movie on Twitter can lead to incremental lifts in awareness and intent to watch, even when the organic conversation around the movie has already taken off.

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