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How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Having a social strategy isn’t enough; you need to know how to listen carefully and respond authentically. Here are the key rules of engagement, courtesy of Twitter and its official partner, Sprout Social.
Twitter is the platform to connect with Super Bowl fans. Read more to find out which fans are Tweeting before, during, and after the game, so you can tailor your message to this engaged and receptive fanbase.
Learn creative best practices for launching something new on Twitter — from creating attention-grabbing video, to coming up with the perfect brand hashtag, to creating brand loyalty through the use of targeted Tweets.
Twitter is committed to enhancing its measurement solutions, an area in which our MoPub team has already built a strong foundation.