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How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Learn creative best practices for launching something new on Twitter — from creating attention-grabbing video, to coming up with the perfect brand hashtag, to creating brand loyalty through the use of targeted Tweets.
As video continues to be a preferred storytelling medium, Twitter’s research with Dentsu Aegis Network and MediaScience uncovers how brands can effectively make the biggest impact.