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Discover how SAP used Twitter to attract customers to its new software product and drive a 280% increase in mentions.
Best in Class
From fearless girls to slam dunks to assuaging hunger, these three Cannes Lions winning campaigns stood out with their creativity, impact, innovation, and strong ROI.
See how Samsung Australia increased brand recognition and created new customers with a chatbot that helped people determine the right TV for them.
Discover how Rexona scored with sports fans using a Promoted Trend and engaging content that promoted its new product.
Learn creative best practices for launching something new on Twitter — from creating attention-grabbing video, to coming up with the perfect brand hashtag, to creating brand loyalty through the use of targeted Tweets.