Search results for: All Campaign Analytics content

5 Results

Research

Study offers new marketing mix modeling insights and guidance on where to invest

How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.

Research

Helping brand marketers measure the impact of their advertising

Twitter is committed to enhancing its measurement solutions, an area in which our MoPub team has already built a strong foundation.

Research

Advertising on Twitter drives audiences to watch TV

Research shows that audiences are more likely to tune into linear TV after being exposed to Twitter media, and that adding Twitter to a TV campaign can double its effectiveness.

Best in Class

A closer look: Three standout campaigns that won

From fearless girls to slam dunks to assuaging hunger, these three Cannes Lions winning campaigns stood out with their creativity, impact, innovation, and strong ROI.

Case Study

How Touch of Modern used this Twitter solution to achieve a 73% lower cost per install

How Touch of Modern used Twitter’s Mobile App Promotion solution to drive installs and sales.

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