Search results for: All Measure Results content

32 Results

Research

Study offers new marketing mix modeling insights and guidance on where to invest

How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.

Research

How to create video that captivates on Twitter

Discover how to create a video with thumb-stopping power on Twitter that takes advantage of the unique strengths and effectiveness of Twitter Video.

Research

Helping brand marketers measure the impact of their advertising

Twitter is committed to enhancing its measurement solutions, an area in which our MoPub team has already built a strong foundation.

Research

What’s happening next: 9 holiday predictions every marketer should know

Learn nine trends in the holiday conversation on Twitter so you can customize your campaign to reach our engaged and receptive audience.

Research

Twitter and chatbots help brands deliver top-notch customer service in Canada

Twitter and chatbots offer real-time, personalized customer service for brands in Canada and beyond. Our research shows Canadians trust chatbots once they’ve used one. After that, using a chatbot boosts several brand metrics, from responsiveness to innovativeness and more.

Research

New research shares the keys to In-Stream Video Ad effectiveness

The quickly changing video landscape offers opportunities (and challenges). New research shows how Twitter’s new video ads improve key brand metrics

Research

The most effective ways to promote your video campaign

Research shows that Twitter is the most effective way to do a video takeover.

Research

5 tips to boost campaign performance with In-Stream Video Ads

Find out how creative teams can make the most of Twitter’s new ad offering, using research-backed best practices.

Perspective

The 3 C’s of technology brand storytelling: content, culture, and connection

Learn how technology brands can connect to cultural experiences in a device-driven world with leaders from Intel, CNET, Twitter, and Muzik.

Research

Research reveals how online advertising can drive offline telco sales

How does online advertising affect offline sales? New research conducted by Nielsen and Foursquare shows that Twitter drives in-store foot traffic and higher customer spending for telco brands.

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