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20 Results


Study offers new marketing mix modeling insights and guidance on where to invest

How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.


How to create video that captivates on Twitter

Discover how to create a video with thumb-stopping power on Twitter that takes advantage of the unique strengths and effectiveness of Twitter Video.


New research shares the keys to In-Stream Video Ad effectiveness

The quickly changing video landscape offers opportunities (and challenges). New research shows how Twitter’s new video ads improve key brand metrics


The most effective ways to promote your video campaign

Research shows that Twitter is the most effective way to do a video takeover.


5 tips to boost campaign performance with In-Stream Video Ads

Find out how creative teams can make the most of Twitter’s new ad offering, using research-backed best practices.


The 3 C’s of technology brand storytelling: content, culture, and connection

Learn how technology brands can connect to cultural experiences in a device-driven world with leaders from Intel, CNET, Twitter, and Muzik.


Research reveals how online advertising can drive offline telco sales

How does online advertising affect offline sales? New research conducted by Nielsen and Foursquare shows that Twitter drives in-store foot traffic and higher customer spending for telco brands.


Twitter and TV are a perfect match for live events

Learn how Twitter improves the way that Canadians experience live events on TV.


The evolution of TV with Twitter in Canada

Learn more about how users turn to Twitter to enhance their TV viewing experience, and what this means for advertisers and brands.


6 myths about in-feed video: erased

Learn what a recent IPG Media Lab study uncovered about how the social component of digital video ads on Twitter works for brands.

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