Search results for: All Measure Results content

41 Results

Case Study

Call for entries: is back!

Enter Brand Bowl 53, Twitter’s official advertising competition in the buildup to and throughout the big game, and learn how Twitter’s influential audience can get in on the action, too.

Research

Study offers new marketing mix modeling insights and guidance on where to invest

How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.

Research

How to create video that captivates on Twitter

Discover how to create a video with thumb-stopping power on Twitter that takes advantage of the unique strengths and effectiveness of Twitter Video.

Research

Helping brand marketers measure the impact of their advertising

Twitter is committed to enhancing its measurement solutions, an area in which our MoPub team has already built a strong foundation.

Research

What’s happening next: how to tap into people on Twitter for music’s biggest night

Learn who’s talking about the Grammys on Twitter and what they’re passionate about so you can tailor your campaign to music’s biggest night.

Research

What’s happening next: 9 holiday predictions every marketer should know

Learn nine trends in the holiday conversation on Twitter so you can customize your campaign to reach our engaged and receptive audience.

Research

Twitter and chatbots help brands deliver top-notch customer service in Canada

Twitter and chatbots offer real-time, personalized customer service for brands in Canada and beyond. Our research shows Canadians trust chatbots once they’ve used one. After that, using a chatbot boosts several brand metrics, from responsiveness to innovativeness and more.

Research

The rise of ‎ has Canadians looking to brands for info

There’s a lot happening in today’s ever-changing world, whether it’s the latest cultural event, natural disaster, product launch, or hilarious meme. In response, Canadians’ mindsets, needs, and priorities are shifting.

Research

Reboot is happening: tracking the holiday tech conversation on Twitter

What’s trending right now in holiday tech? Check out our guide and learn strategies for joining the holiday tech conversation on Twitter and reaching our engaged and receptive audience.

Research

New research shares the keys to In-Stream Video Ad effectiveness

The quickly changing video landscape offers opportunities (and challenges). New research shows how Twitter’s new video ads improve key brand metrics

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