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How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Discover how to create a video with thumb-stopping power on Twitter that takes advantage of the unique strengths and effectiveness of Twitter Video.
Twitter is committed to enhancing its measurement solutions, an area in which our MoPub team has already built a strong foundation.
The quickly changing video landscape offers opportunities (and challenges). New research shows how Twitter’s new video ads improve key brand metrics
Learn how technology brands can connect to cultural experiences in a device-driven world with leaders from Intel, CNET, Twitter, and Muzik.
How does online advertising affect offline sales? New research conducted by Nielsen and Foursquare shows that Twitter drives in-store foot traffic and higher customer spending for telco brands.