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9 Results

Research

Study offers new marketing mix modeling insights and guidance on where to invest

How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.

Research

Twitter changes the live TV sports viewing experience

New research shows how brands can gain greater engagement with sports fans by leveraging Twitter during live TV sporting events.

Research

: a guide to creative holiday marketing

Learn how to drive attention, recall, and purchase consideration on Twitter this holiday season.

Research

Experts share tips for a successful live broadcast

Learn how to engage target audiences in real time and enliven your brand messaging with these tips for immersive Periscope broadcasts.

Best in Class

A closer look: Three standout campaigns that won

From fearless girls to slam dunks to assuaging hunger, these three Cannes Lions winning campaigns stood out with their creativity, impact, innovation, and strong ROI.

Case Study

Doritos UK’s Twitter campaign brings the heat to sell its super-hot snacks

How Twitter and a baby dragon heated up sales of Doritos in the UK.

Perspective

From TVs to beertails: how chatbots help brands engage consumers on Twitter

Discover how Wendy’s, MTV, Patrón, and other brands are engaging consumers using chatbots on Twitter.

Perspective

How two film studios sparked fan intrigue — and box office success

Learn from the best. See how two movie studios creatively used Twitter to drive box office success.

Case Study

How Oreo showcased its new candy on Oscar night

How Oreo got their new candy into the mind of millions on Oscar night and enhanced their campaign.

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