Search results for: All Travel & Leisure content

11 Results

Research

Study offers new marketing mix modeling insights and guidance on where to invest

How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.

Research

Twitter and chatbots help brands deliver top-notch customer service in Canada

Twitter and chatbots offer real-time, personalized customer service for brands in Canada and beyond. Our research shows Canadians trust chatbots once they’ve used one. After that, using a chatbot boosts several brand metrics, from responsiveness to innovativeness and more.

Perspective

Data doesn’t lie: how top brands use data to spot trends, read minds, and improve products

A closer look at ways that Brandwatch helps brands pinpoint new markets, identify key pain points, reduce consumer friction, and improve product design.

Research

Experts share tips for a successful live broadcast

Learn how to engage target audiences in real time and enliven your brand messaging with these tips for immersive Periscope broadcasts.

Perspective

Behind the screens: how created its winning campaign

Airbnb was not an official Oscars sponsor, but created its own conversation and creative campaign with which won Twitter’s award. Take a look behind the screens to see how the company did it.

Case Study

: MGM Resorts uses Twitter and Periscope to sell New Year’s Eve in Vegas

How MGM Resorts’ influencer campaign on Twitter and Periscope celebrated the new year with a millennial audience.

Best in Class

10 examples of Twitter creativity in the world

A look at 10 Twitter campaigns that stood out because of their creativity.

Case Study

A travel company attracts followers by auctioning vacation deals for charity

See how Transat inspired users to bid on vacation deals directly through Twitter while raising money for charity.

Case Study

Turkish Airlines uses Periscope to live broadcast a flight

See how Turkish Airlines took off on Periscope with an innovative live broadcast of its in-flight experience.

Case Study

Hotel chain Bahia Principe increases qualified site traffic 44X with retargeting

Learn how hotel chain Bahia Principe used retargeting on Twitter to increase its website traffic 44 times over.

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