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How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Twitter and chatbots offer real-time, personalized customer service for brands in Canada and beyond. Our research shows Canadians trust chatbots once they’ve used one. After that, using a chatbot boosts several brand metrics, from responsiveness to innovativeness and more.
A closer look at ways that Brandwatch helps brands pinpoint new markets, identify key pain points, reduce consumer friction, and improve product design.
Airbnb was not an official Oscars sponsor, but created its own conversation and creative campaign with #LiveInTheMovies which won Twitter’s #Creativity award. Take a look behind the screens to see how the company did it.
How MGM Resorts’ influencer campaign on Twitter and Periscope celebrated the new year with a millennial audience.
See how Transat inspired users to bid on vacation deals directly through Twitter while raising money for charity.
Learn how hotel chain Bahia Principe used retargeting on Twitter to increase its website traffic 44 times over.