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Discover how SAP used Twitter to attract customers to its new software product and drive a 280% increase in mentions.
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Learn how technology brands can connect to cultural experiences in a device-driven world with leaders from Intel, CNET, Twitter, and Muzik.
Find out how MuleSoft used Twitter as a cost-effective way to connect with B2B customers, promote its brand, and generate leads.
See how Zoom used multiple targeting tools to engage its audience and drive high-quality blog traffic and leads.