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22 Results

Case Study

TaylorMade connects with its core market plus a more casual golf audience

Learn how TaylorMade used Twitter Amplify to connect with its core audience of committed golfers around the Masters Tournament.

Case Study

How uses mobile app promotion to re-engage mobile shoppers

See how Gilt surpassed the industry’s average app click rate by 85% using Twitter’s mobile app promotion suite to target app users.

Case Study

Diadora sparks buzz around a ’90s revival for a Europe-wide product launch

See how an athletics brand played up '90s nostalgia and engaged modern consumers through creative use of Promoted Video.

Research

Study offers new marketing mix modeling insights and guidance on where to invest

How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.

Research

What’s happening next: 9 holiday predictions every marketer should know

Learn nine trends in the holiday conversation on Twitter so you can customize your campaign to reach our engaged and receptive audience.

Research

Twitter and chatbots help brands deliver top-notch customer service in Canada

Twitter and chatbots offer real-time, personalized customer service for brands in Canada and beyond. Our research shows Canadians trust chatbots once they’ve used one. After that, using a chatbot boosts several brand metrics, from responsiveness to innovativeness and more.

Research

: a guide to creative holiday marketing

Learn how to drive attention, recall, and purchase consideration on Twitter this holiday season.

Research

Experts share tips for a successful live broadcast

Learn how to engage target audiences in real time and enliven your brand messaging with these tips for immersive Periscope broadcasts.

Research

Outfit envy is happening: tracking the fall fashion conversation on Twitter

Twitter users are fall fashion fanatics, and no fashion campaign is complete without a presence on Twitter. Here we track our users’ conversations and measure every trend, hashtag, and Tweet, so you can effectively fold Twitter into your fashion marketing plan.

Research

3 ways Twitter can help retailers drive sales this holiday season

An analysis of recent holiday campaigns uncovered insights for retailers looking to drive sales with Twitter in the 2016 holiday shopping season.

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