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19 Results

Case Study

TaylorMade connects with its core market plus a more casual golf audience

Learn how TaylorMade used Twitter Amplify to connect with its core audience of committed golfers around the Masters Tournament.

Case Study

How uses mobile app promotion to re-engage mobile shoppers

See how Gilt surpassed the industry’s average app click rate by 85% using Twitter’s mobile app promotion suite to target app users.

Case Study

Diadora sparks buzz around a ’90s revival for a Europe-wide product launch

See how an athletics brand played up '90s nostalgia and engaged modern consumers through creative use of Promoted Video.

Research

Study offers new marketing mix modeling insights and guidance on where to invest

How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.

Research

Twitter and chatbots help brands deliver top-notch customer service in Canada

Twitter and chatbots offer real-time, personalized customer service for brands in Canada and beyond. Our research shows Canadians trust chatbots once they’ve used one. After that, using a chatbot boosts several brand metrics, from responsiveness to innovativeness and more.

Research

: a guide to creative holiday marketing

Learn how to drive attention, recall, and purchase consideration on Twitter this holiday season.

Research

Experts share tips for a successful live broadcast

Learn how to engage target audiences in real time and enliven your brand messaging with these tips for immersive Periscope broadcasts.

Research

3 ways Twitter can help retailers drive sales this holiday season

An analysis of recent holiday campaigns uncovered insights for retailers looking to drive sales with Twitter in the 2016 holiday shopping season.

Research

Moms are an essential group for brand marketers to reach on Twitter

Find out how moms are an essential group for brand marketers to reach on Twitter.

Best in Class

10 examples of Twitter creativity in the world

A look at 10 Twitter campaigns that stood out because of their creativity.

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