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Learn how TaylorMade used Twitter Amplify to connect with its core audience of committed golfers around the Masters Tournament.
See how Gilt surpassed the industry’s average app click rate by 85% using Twitter’s mobile app promotion suite to target app users.
See how an athletics brand played up '90s nostalgia and engaged modern consumers through creative use of Promoted Video.
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Twitter and chatbots offer real-time, personalized customer service for brands in Canada and beyond. Our research shows Canadians trust chatbots once they’ve used one. After that, using a chatbot boosts several brand metrics, from responsiveness to innovativeness and more.
An analysis of recent holiday campaigns uncovered insights for retailers looking to drive sales with Twitter in the 2016 holiday shopping season.