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Case Study

Global software supplier SAP positions a new product with Twitter targeting

Discover how SAP used Twitter to attract customers to its new software product and drive a 280% increase in mentions.

Research

Study offers new marketing mix modeling insights and guidance on where to invest

How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.

Research

Twitter changes the live TV sports viewing experience

New research shows how brands can gain greater engagement with sports fans by leveraging Twitter during live TV sporting events.

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