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Learn how AMC Latin America scared up 25M impressions and built buzz around the new "Fear the Walking Dead" series.
New Nielsen Total Ads Rating (TAR) studies commissioned by Twitter show incremental audience reach to TV across four measured cross-platform campaigns.
Research shows that audiences are more likely to tune into linear TV after being exposed to Twitter media, and that adding Twitter to a TV campaign can double its effectiveness.
As video continues to be a preferred storytelling medium, Twitter’s research with Dentsu Aegis Network and MediaScience uncovers how brands can effectively make the biggest impact.
A closer look at ways that Brandwatch helps brands pinpoint new markets, identify key pain points, reduce consumer friction, and improve product design.
See how MTV and Taco Bell teamed up to drive fan engagement at the 2017 VMAs with a chatbot on Twitter that let people vote on Best New Artist.