Search results for: All Media & Entertainment content
Learn how The Economist achieved a 20% increase in paid subscriptions by targeting and engaging users through tailored audiences.
Learn how AMC Latin America scared up 25M impressions and built buzz around the new "Fear the Walking Dead" series.
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Twitter and chatbots offer real-time, personalized customer service for brands in Canada and beyond. Our research shows Canadians trust chatbots once they’ve used one. After that, using a chatbot boosts several brand metrics, from responsiveness to innovativeness and more.
The quickly changing video landscape offers opportunities (and challenges). New research shows how Twitter’s new video ads improve key brand metrics
New Nielsen Total Ads Rating (TAR) studies commissioned by Twitter show incremental audience reach to TV across four measured cross-platform campaigns.