Search results for: All Media & Entertainment content

42 Results

Case Study

drives an increase in subscriptions with tailored audiences

Learn how The Economist achieved a 20% increase in paid subscriptions by targeting and engaging users through tailored audiences.

Case Study

How does a last-minute theater ticketing app acquire and re-engage theater fans?

Learn how TodayTix, a last-minute ticketing app, acquires and re-engages theater fans.

Case Study

How can a premium TV channel use a new series to increase brand recognition?

Learn how AMC Latin America scared up 25M impressions and built buzz around the new "Fear the Walking Dead" series.

Case Study

Call for entries: is back!

Enter Brand Bowl 53, Twitter’s official advertising competition in the buildup to and throughout the big game, and learn how Twitter’s influential audience can get in on the action, too.

Research

Study offers new marketing mix modeling insights and guidance on where to invest

How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.

Research

New research: Twitter TV fans tune in live to their favorite shows

Learn about engaged TV fans on Twitter and how brands can be a part of the live TV conversation.

Research

Twitter and chatbots help brands deliver top-notch customer service in Canada

Twitter and chatbots offer real-time, personalized customer service for brands in Canada and beyond. Our research shows Canadians trust chatbots once they’ve used one. After that, using a chatbot boosts several brand metrics, from responsiveness to innovativeness and more.

Research

New research shares the keys to In-Stream Video Ad effectiveness

The quickly changing video landscape offers opportunities (and challenges). New research shows how Twitter’s new video ads improve key brand metrics

Research

What’s happening next: Why you should kick off red carpet season with Twitter

See the best ways to connect with Twitter’s passionate Golden Globes audience so you can successfully plan your award show marketing campaign.

Research

Twitter extends reach of TV campaigns to young, hard-to-reach audience

New Nielsen Total Ads Rating (TAR) studies commissioned by Twitter show incremental audience reach to TV across four measured cross-platform campaigns.

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