Search results for: All Financial Services content

6 Results


Study offers new marketing mix modeling insights and guidance on where to invest

How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.

Best in Class

A closer look: Three standout campaigns that won

From fearless girls to slam dunks to assuaging hunger, these three Cannes Lions winning campaigns stood out with their creativity, impact, innovation, and strong ROI.

Best in Class

Cause marketing on Twitter

Learn how to leverage the best of Twitter for your next cause marketing initiative.

Case Study

raises cash for children's charity with Promoted Trends

See how Commonwealth Bank of Australia raised $240,000 and got millions of impressions with its charity campaign.

Case Study

MasterCard LAC leverages a sporting event to connect with its audience

See how MasterCard LAC used local Twitter accounts, content and real-time optimization to reach Copa America fans.

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