Search results for: All CPG content
See how a men's skincare brand boosted awareness and sales by using Twitter to invite rugby fans to #scrumtogether .
Discover how Rexona scored with sports fans using a Promoted Trend and engaging content that promoted its new product.
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Best in Class
From fearless girls to slam dunks to assuaging hunger, these three Cannes Lions winning campaigns stood out with their creativity, impact, innovation, and strong ROI.