Search results for: All B2B content

18 Results

Case Study

Global software supplier SAP positions a new product with Twitter targeting

Discover how SAP used Twitter to attract customers to its new software product and drive a 280% increase in mentions.

Research

Study offers new marketing mix modeling insights and guidance on where to invest

How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.

Research

Twitter and chatbots help brands deliver top-notch customer service in Canada

Twitter and chatbots offer real-time, personalized customer service for brands in Canada and beyond. Our research shows Canadians trust chatbots once they’ve used one. After that, using a chatbot boosts several brand metrics, from responsiveness to innovativeness and more.

Research

Ready to launch? Why you should turn to Twitter

Learn why Twitter is a great place to launch something new. Find receptive audiences, influencers, and leaders who will ensure your next campaign launch launch gets the reach it deserves.

Research

The rise of ‎ has Canadians looking to brands for info

There’s a lot happening in today’s ever-changing world, whether it’s the latest cultural event, natural disaster, product launch, or hilarious meme. In response, Canadians’ mindsets, needs, and priorities are shifting.

Perspective

The 3 C’s of technology brand storytelling: content, culture, and connection

Learn how technology brands can connect to cultural experiences in a device-driven world with leaders from Intel, CNET, Twitter, and Muzik.

Research

Outfit envy is happening: tracking the fall fashion conversation on Twitter

Twitter users are fall fashion fanatics, and no fashion campaign is complete without a presence on Twitter. Here we track our users’ conversations and measure every trend, hashtag, and Tweet, so you can effectively fold Twitter into your fashion marketing plan.

Research

Speed, influence, and impact: How to launch on Twitter

Find success when launching something new on Twitter. Light the fuse and let your next social media marketing campaign launch explode by leveraging the unique speed and influence of Twitter.

Case Study

How uses Twitter to drive booth traffic at a major industry event

Find out how MuleSoft used Twitter as a cost-effective way to connect with B2B customers, promote its brand, and generate leads.

Perspective

How Twitter’s expanded video programming slate supports your marketing strategy

Twitter’s content partners provide premium video for your marketing strategy.

Results 1 - 10 of 18