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Discover how SAP used Twitter to attract customers to its new software product and drive a 280% increase in mentions.
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Learn how technology brands can connect to cultural experiences in a device-driven world with leaders from Intel, CNET, Twitter, and Muzik.
Find out how MuleSoft used Twitter as a cost-effective way to connect with B2B customers, promote its brand, and generate leads.
Having a social strategy isn’t enough; you need to know how to listen carefully and respond authentically. Here are the key rules of engagement, courtesy of Twitter and its official partner, Sprout Social.
Learn from—and get inspired by—these Cannes Lions-winning campaigns that took Twitter by storm. By designing your next campaign around a human insight, you’ll be much closer to getting talked about and shared on Twitter.
See how Zoom used multiple targeting tools to engage its audience and drive high-quality blog traffic and leads.