Search results for: All B2B content

13 Results

Case Study

Global software supplier SAP positions a new product with Twitter targeting

Discover how SAP used Twitter to attract customers to its new software product and drive a 280% increase in mentions.

Research

Study offers new marketing mix modeling insights and guidance on where to invest

How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.

Research

Twitter and chatbots help brands deliver top-notch customer service in Canada

Twitter and chatbots offer real-time, personalized customer service for brands in Canada and beyond. Our research shows Canadians trust chatbots once they’ve used one. After that, using a chatbot boosts several brand metrics, from responsiveness to innovativeness and more.

Research

Ready to launch? Why you should turn to Twitter

Learn why Twitter is a great place to launch something new. Find receptive audiences, influencers, and leaders who will ensure your next campaign launch launch gets the reach it deserves.

Perspective

The 3 C’s of technology brand storytelling: content, culture, and connection

Learn how technology brands can connect to cultural experiences in a device-driven world with leaders from Intel, CNET, Twitter, and Muzik.

Case Study

How uses Twitter to drive booth traffic at a major industry event

Find out how MuleSoft used Twitter as a cost-effective way to connect with B2B customers, promote its brand, and generate leads.

Perspective

How Twitter’s expanded video programming slate supports your marketing strategy

Twitter’s content partners provide premium video for your marketing strategy.

Perspective

10 Rules for Effective Social Engagement with Twitter Partner Sprout Social

Having a social strategy isn’t enough; you need to know how to listen carefully and respond authentically. Here are the key rules of engagement, courtesy of Twitter and its official partner, Sprout Social.

Perspective

Creative best practices to rock your next launch

Learn creative best practices for launching something new on Twitter — from creating attention-grabbing video, to coming up with the perfect brand hashtag, to creating brand loyalty through the use of targeted Tweets.

Perspective

How the world’s largest fast food brands use data to keep customers coming back

Smart use of social data can make or break a company's success — just ask McDonald's or Chick-fil-A.

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