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Discover how SAP used Twitter to attract customers to its new software product and drive a 280% increase in mentions.
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Twitter and chatbots offer real-time, personalized customer service for brands in Canada and beyond. Our research shows Canadians trust chatbots once they’ve used one. After that, using a chatbot boosts several brand metrics, from responsiveness to innovativeness and more.
Learn why Twitter is a great place to launch something new. Find receptive audiences, influencers, and leaders who will ensure your next campaign launch launch gets the reach it deserves.
Learn how technology brands can connect to cultural experiences in a device-driven world with leaders from Intel, CNET, Twitter, and Muzik.
Find out how MuleSoft used Twitter as a cost-effective way to connect with B2B customers, promote its brand, and generate leads.
Having a social strategy isn’t enough; you need to know how to listen carefully and respond authentically. Here are the key rules of engagement, courtesy of Twitter and its official partner, Sprout Social.
Learn creative best practices for launching something new on Twitter — from creating attention-grabbing video, to coming up with the perfect brand hashtag, to creating brand loyalty through the use of targeted Tweets.