Search results for: All Campaign Analytics content
13 Results
Case Study
Capcom proves campaign success with Twitter Brand Surveys
Learn how Capcom used a Twitter Brand Survey to measure the effectiveness of their launch campaign for the Street Fighter 30th Anniversary Collection.
Case Study
How Sonos used Twitter First View and Promoted Trend to break through the pre-holiday tech launch clutter
Sonos harnessed the power of Twitter First View and Promoted Trend to launch its voice-controlled smart speaker during the most competitive month of the year. Twitter helped Sonos generate top-of-mind awareness with consumers and outshine larger speaker brands with bigger marketing budgets.
Case Study
Twitter announces winners of #BrandBowl53
Meet the winners of the 2019 Brand Bowl, celebrating the best brand campaigns on Twitter during #SBLIII .
Case Study
How Touch of Modern used this Twitter solution to achieve a 73% lower cost per install
How Touch of Modern used Twitter’s Mobile App Promotion solution to drive installs and sales.
Best in Class
A closer look: Three standout campaigns that won #CannesLions
From fearless girls to slam dunks to assuaging hunger, these three Cannes Lions winning campaigns stood out with their creativity, impact, innovation, and strong ROI.
Case Study
Call for entries: #BrandBowl is back!
Enter Brand Bowl 53, Twitter’s official advertising competition in the buildup to and throughout the big game, and learn how Twitter’s influential audience can get in on the action, too.
Case Study
How Heinz harnessed the power of Twitter and got 1 billion impressions in 48 hours
HEINZ used Twitter to raise awareness for HEINZ Mayonnaise. By making a Twitter poll asking if they should release Mayochup in the US, HEINZ built excitement, energy, and visibility while creating a positive association with their ketchup. Thanks in part to Twitter, it was one of the most effective new launches in the HEINZ company’s history.
Case Study
How the NHL used Twitter to drive Stanley Cup Final viewership
Learn how the NHL drove a 40% lift in TV tune-in to the 2018 Stanley Cup Final through targeting fans with engaging creative.
Research
Study offers new marketing mix modeling insights and guidance on where to invest
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Research
Helping brand marketers measure the impact of their advertising
Twitter is committed to enhancing its measurement solutions, an area in which our MoPub team has already built a strong foundation.