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Case Study

Share the love: how Target positively influences shopping intent with engagement

See how customer service and user interaction on Twitter helped retailer Target build brand loyalty.

Case Study

Capcom proves campaign success with Twitter Brand Surveys

Learn how Capcom used a Twitter Brand Survey to measure the effectiveness of their launch campaign for the Street Fighter 30th Anniversary Collection.

Case Study

How Sonos used Twitter First View and Promoted Trend to break through the pre-holiday tech launch clutter

Sonos harnessed the power of Twitter First View and Promoted Trend to launch its voice-controlled smart speaker during the most competitive month of the year. Twitter helped Sonos generate top-of-mind awareness with consumers and outshine larger speaker brands with bigger marketing budgets.

Case Study

Twitter announces winners of

Meet the winners of the 2019 Brand Bowl, celebrating the best brand campaigns on Twitter during .

Case Study

How Touch of Modern used this Twitter solution to achieve a 73% lower cost per install

How Touch of Modern used Twitter’s Mobile App Promotion solution to drive installs and sales.

Best in Class

The award: because nobody likes to be put on hold

Announcing the winners

Best in Class

A closer look: Three standout campaigns that won

From fearless girls to slam dunks to assuaging hunger, these three Cannes Lions winning campaigns stood out with their creativity, impact, innovation, and strong ROI.

Case Study

Call for entries: is back!

Enter Brand Bowl 53, Twitter’s official advertising competition in the buildup to and throughout the big game, and learn how Twitter’s influential audience can get in on the action, too.

Case Study

How Heinz harnessed the power of Twitter and got 1 billion impressions in 48 hours

HEINZ used Twitter to raise awareness for HEINZ Mayonnaise. By making a Twitter poll asking if they should release Mayochup in the US, HEINZ built excitement, energy, and visibility while creating a positive association with their ketchup. Thanks in part to Twitter, it was one of the most effective new launches in the HEINZ company’s history.

Case Study

KITKAT uses In-Stream Video Sponsorship to own the NFL conversation

Kit Kat Canada used Twitter’s In-Stream Video Sponsorship and audience targeting to go beyond TV advertising and reach millions of football fans while they were most receptive.

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