Search results for: All Measure Results content

45 Results

Case Study

Twitter announces winners of

Meet the winners of the 2019 Brand Bowl, celebrating the best brand campaigns on Twitter during .

Research

Study offers new marketing mix modeling insights and guidance on where to invest

How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.

Research

How to create video that captivates on Twitter

Discover how to create a video with thumb-stopping power on Twitter that takes advantage of the unique strengths and effectiveness of Twitter Video.

Research

What’s happening next: Tapping into Twitter’s audience on football’s biggest night

Twitter is the platform to connect with Super Bowl fans. Read more to find out which fans are Tweeting before, during, and after the game, so you can tailor your message to this engaged and receptive fanbase.

Research

Helping brand marketers measure the impact of their advertising

Twitter is committed to enhancing its measurement solutions, an area in which our MoPub team has already built a strong foundation.

Perspective

How the world’s largest fast food brands use data to keep customers coming back

Smart use of social data can make or break a company's success — just ask McDonald's or Chick-fil-A.

Research

Twitter and chatbots help brands deliver top-notch customer service in Canada

Twitter and chatbots offer real-time, personalized customer service for brands in Canada and beyond. Our research shows Canadians trust chatbots once they’ve used one. After that, using a chatbot boosts several brand metrics, from responsiveness to innovativeness and more.

Perspective

How Twitter transforms conversations between companies and customers

Smart companies like Apple use Twitter to surprise and delight customers. But those who fail at customer service on Twitter pay a big price.

Research

6 myths about in-feed video: erased

Learn what a recent IPG Media Lab study uncovered about how the social component of digital video ads on Twitter works for brands.

Research

New research shares the keys to In-Stream Video Ad effectiveness

The quickly changing video landscape offers opportunities (and challenges). New research shows how Twitter’s new video ads improve key brand metrics

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