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How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Learn creative best practices for launching something new on Twitter — from creating attention-grabbing video, to coming up with the perfect brand hashtag, to creating brand loyalty through the use of targeted Tweets.
How does online advertising affect offline sales? New research conducted by Nielsen and Foursquare shows that Twitter drives in-store foot traffic and higher customer spending for telco brands.