Search results for: All Learning to Fly content

18 Results

Case Study

How Oreo showcased its new candy on Oscar night

How Oreo got their new candy into the mind of millions on Oscar night and enhanced their campaign.

Case Study

Doritos UK’s Twitter campaign brings the heat to sell its super-hot snacks

How Twitter and a baby dragon heated up sales of Doritos in the UK.

Best in Class

A closer look: Three standout campaigns that won

From fearless girls to slam dunks to assuaging hunger, these three Cannes Lions winning campaigns stood out with their creativity, impact, innovation, and strong ROI.

Case Study

This Bud’s for you: How Anheuser-Busch InBev brews brand engagement

How beloved American brewery Anheuser-Busch InBev taps into what’s happening on Twitter to lift sales.

Research

Study offers new marketing mix modeling insights and guidance on where to invest

How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.

Perspective

How Twitter’s expanded video programming slate supports your marketing strategy

Twitter’s content partners provide premium video for your marketing strategy.

Perspective

Creative best practices to rock your next launch

Learn creative best practices for launching something new on Twitter — from creating attention-grabbing video, to coming up with the perfect brand hashtag, to creating brand loyalty through the use of targeted Tweets.

Perspective

How the world’s largest fast food brands use data to keep customers coming back

Smart use of social data can make or break a company's success — just ask McDonald's or Chick-fil-A.

Research

The most effective ways to promote your video campaign

Research shows that Twitter is the most effective way to do a video takeover.

Research

Research reveals how online advertising can drive offline telco sales

How does online advertising affect offline sales? New research conducted by Nielsen and Foursquare shows that Twitter drives in-store foot traffic and higher customer spending for telco brands.

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