Search results for: All Learning to Fly content
17 Results
Case Study
How Oreo showcased its new candy on Oscar night
How Oreo got their new candy into the mind of millions on Oscar night and enhanced their campaign.
Case Study
Doritos UK’s Twitter campaign brings the heat to sell its super-hot snacks
How Twitter and a baby dragon heated up sales of Doritos in the UK.
Best in Class
A closer look: Three standout campaigns that won #CannesLions
From fearless girls to slam dunks to assuaging hunger, these three Cannes Lions winning campaigns stood out with their creativity, impact, innovation, and strong ROI.
Case Study
This Bud’s for you: How Anheuser-Busch InBev brews brand engagement
How beloved American brewery Anheuser-Busch InBev taps into what’s happening on Twitter to lift sales.
Research
Study offers new marketing mix modeling insights and guidance on where to invest
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Perspective
Creative best practices to rock your next launch
Learn creative best practices for launching something new on Twitter — from creating attention-grabbing video, to coming up with the perfect brand hashtag, to creating brand loyalty through the use of targeted Tweets.
Perspective
How the world’s largest fast food brands use data to keep customers coming back
Smart use of social data can make or break a company's success — just ask McDonald's or Chick-fil-A.
Research
The most effective ways to promote your video campaign
Research shows that Twitter is the most effective way to do a video takeover.
Research
Research reveals how online advertising can drive offline telco sales
How does online advertising affect offline sales? New research conducted by Nielsen and Foursquare shows that Twitter drives in-store foot traffic and higher customer spending for telco brands.
Research
#HolidayIsHappening : a guide to creative holiday marketing
Learn how to drive attention, recall, and purchase consideration on Twitter this holiday season.