Search results for: All Retail content

25 Results

Research

Study offers new marketing mix modeling insights and guidance on where to invest

How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.

Research

Twitter and chatbots help brands deliver top-notch customer service in Canada

Twitter and chatbots offer real-time, personalized customer service for brands in Canada and beyond. Our research shows Canadians trust chatbots once they’ve used one. After that, using a chatbot boosts several brand metrics, from responsiveness to innovativeness and more.

Perspective

3 ways to own the moment and achieve "Love at First View"

Find out how First View has helped brands get in front of a huge audience at the optimal moment.

Perspective

A Cannes Lions judge reveals what goes into an award-winning campaign

Learn what award-winning campaigns have in common and how to plan using these principles.

Perspective

What these Cannes Lions-winning campaigns can teach you about Twitter

Learn from—and get inspired by—these Cannes Lions-winning campaigns that took Twitter by storm. By designing your next campaign around a human insight, you’ll be much closer to getting talked about and shared on Twitter.

Perspective

Love at First View — owning the timeline and the moment

Find out how First View has helped brands get in front of a huge audience at the optimal moment.

Research

: a guide to creative holiday marketing

Learn how to drive attention, recall, and purchase consideration on Twitter this holiday season.

Research

Experts share tips for a successful live broadcast

Learn how to engage target audiences in real time and enliven your brand messaging with these tips for immersive Periscope broadcasts.

Research

Moms are an essential group for brand marketers to reach on Twitter

Find out how moms are an essential group for brand marketers to reach on Twitter.

Research

Outfit envy is happening: tracking the fall fashion conversation on Twitter

Twitter users are fall fashion fanatics, and no fashion campaign is complete without a presence on Twitter. Here we track our users’ conversations and measure every trend, hashtag, and Tweet, so you can effectively fold Twitter into your fashion marketing plan.

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