Search results for: All Media & Entertainment content

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Case Study

The latest installment of FINAL FANTASY XV dominates E3 gaming conversation

Learn how FINAL FANTASY XV dominated E3 gaming conversation using Twitter’s Promoted Trends and Promoted Tweets.

Case Study

drives an increase in subscriptions with tailored audiences

Learn how The Economist achieved a 20% increase in paid subscriptions by targeting and engaging users through tailored audiences.

Best in Class

10 examples of Twitter creativity in the world

A look at 10 Twitter campaigns that stood out because of their creativity.

Case Study

Super Audiences generate huge increases in brand metrics for “Forza Motorsport”

How Twitter’s new Super Audiences product helped Microsoft drive awareness of DLC for the Xbox game “Forza Motorsport 6”.

Case Study

How 20th Century Fox got audiences buzzing for its terrifying thriller ‘Alien: Covenant’

How used Twitter to spread the word about Alien: Covenant in an unprecedented 5-day promoted trends campaign.

Case Study

Capcom proves campaign success with Twitter Brand Surveys

Learn how Capcom used a Twitter Brand Survey to measure the effectiveness of their launch campaign for the Street Fighter 30th Anniversary Collection.

Case Study

How Sonos used Twitter First View and Promoted Trend to break through the pre-holiday tech launch clutter

Sonos harnessed the power of Twitter First View and Promoted Trend to launch its voice-controlled smart speaker during the most competitive month of the year. Twitter helped Sonos generate top-of-mind awareness with consumers and outshine larger speaker brands with bigger marketing budgets.

Case Study

Taco Bell and MTV let fans vote for Best New Artist in viral chatbot campaign

See how MTV and Taco Bell teamed up to drive fan engagement at the 2017 VMAs with a chatbot on Twitter that let people vote on Best New Artist.

Case Study

How does a last-minute theater ticketing app acquire and re-engage theater fans?

Learn how TodayTix, a last-minute ticketing app, acquires and re-engages theater fans.

Best in Class

A closer look: Three standout campaigns that won

From fearless girls to slam dunks to assuaging hunger, these three Cannes Lions winning campaigns stood out with their creativity, impact, innovation, and strong ROI.

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