Search results for: All B2C content

16 Results

Research

Study offers new marketing mix modeling insights and guidance on where to invest

How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.

Perspective

How Twitter’s expanded video programming slate supports your marketing strategy

Twitter’s content partners provide premium video for your marketing strategy.

Perspective

10 Rules for Effective Social Engagement with Twitter Partner Sprout Social

Having a social strategy isn’t enough; you need to know how to listen carefully and respond authentically. Here are the key rules of engagement, courtesy of Twitter and its official partner, Sprout Social.

Research

What’s happening next: Tapping into Twitter’s audience on football’s biggest night

Twitter is the platform to connect with Super Bowl fans. Read more to find out which fans are Tweeting before, during, and after the game, so you can tailor your message to this engaged and receptive fanbase.

Research

Ready to launch? Why you should turn to Twitter

Learn why Twitter is a great place to launch something new. Find receptive audiences, influencers, and leaders who will ensure your next campaign launch launch gets the reach it deserves.

Research

Twitter changes the live TV sports viewing experience

New research shows how brands can gain greater engagement with sports fans by leveraging Twitter during live TV sporting events.

Perspective

What these Cannes Lions-winning campaigns can teach you about Twitter

Learn from—and get inspired by—these Cannes Lions-winning campaigns that took Twitter by storm. By designing your next campaign around a human insight, you’ll be much closer to getting talked about and shared on Twitter.

Perspective

Love at First View — owning the timeline and the moment

Find out how First View has helped brands get in front of a huge audience at the optimal moment.

Perspective

From TVs to beertails: how chatbots help brands engage consumers on Twitter

Discover how Wendy’s, MTV, Patrón, and other brands are engaging consumers using chatbots on Twitter.

Research

Experts share tips for a successful live broadcast

Learn how to engage target audiences in real time and enliven your brand messaging with these tips for immersive Periscope broadcasts.

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