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How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Hispanic consumers have unique behaviors that influence how they purchase automobiles. Learn how to connect effectively with this large, growing market.
Periscope 360 live streams help bring your audience right into the action — once you learn the rules of the road. Here’s how you can take advantage of this new medium.