Search results for: All Research content

23 Results

Research

Study offers new marketing mix modeling insights and guidance on where to invest

How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.

Research

How to create video that captivates on Twitter

Discover how to create a video with thumb-stopping power on Twitter that takes advantage of the unique strengths and effectiveness of Twitter Video.

Research

New research: Twitter TV fans tune in live to their favorite shows

Learn about engaged TV fans on Twitter and how brands can be a part of the live TV conversation.

Research

Best practices for supercharging campaigns with branded emojis

Campaigns with branded emojis can supercharge video ads and drive earned media. See how it works.

Research

Three tips to steer new car buyers’ path to purchase

Vehicle buyers use Twitter to do lots of research and buy quickly. Learn what drives these valuable consumers on their road to purchase.

Research

New research shares the keys to In-Stream Video Ad effectiveness

The quickly changing video landscape offers opportunities (and challenges). New research shows how Twitter’s new video ads improve key brand metrics

Research

The most effective ways to promote your video campaign

Research shows that Twitter is the most effective way to do a video takeover.

Research

Twitter extends the reach of TV campaigns to connect with a young, hard-to-reach audience

New Nielsen Total Ads Rating (TAR) studies commissioned by Twitter show incremental audience reach to TV across four measured cross-platform campaigns.

Research

5 tips to boost campaign performance with In-Stream Video Ads

Find out how creative teams can make the most of Twitter’s new ad offering, using research-backed best practices.

Research

Twitter changes the live TV sports viewing experience

New research shows how brands can gain greater engagement with sports fans by leveraging Twitter during live TV sporting events.

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