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Research shows that audiences are more likely to tune into linear TV after being exposed to Twitter media, and that adding Twitter to a TV campaign can double its effectiveness.
Twitter users are fall fashion fanatics, and no fashion campaign is complete without a presence on Twitter. Here we track our users’ conversations and measure every trend, hashtag, and Tweet, so you can effectively fold Twitter into your fashion marketing plan.
The power of onlyness: how one person can turn a “wild” idea into a new reality. Read a Q&A with author, thought leader, and TED speaker Nilofer Merchant.
Periscope 360 live streams help bring your audience right into the action — once you learn the rules of the road. Here’s how you can take advantage of this new medium.
Hollywood’s biggest night is a gold mine for marketers, especially on Twitter. Learn who’s Tweeting and what they’re Tweeting about, so you can get in front of one of the most receptive and influential audiences online.
Find success when launching something new on Twitter. Light the fuse and let your next social media marketing campaign launch explode by leveraging the unique speed and influence of Twitter.