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Perspective

How Twitter transforms conversations between companies and customers

Smart companies like Apple use Twitter to surprise and delight customers. But those who fail at customer service on Twitter pay a big price.

Perspective

6 reasons why live video matters

Live video is not just for celebrities and stars, here are the reasons why you need to add live to your content marketing mix.

Perspective

3 ways to own the moment and achieve "Love at First View"

Find out how First View has helped brands get in front of a huge audience at the optimal moment.

Perspective

Before you say yes to your video strategy, ask these 3 questions

Here’s what savvy marketers need to know to be positioned for success in the fast-changing online video landscape.

Perspective

Love at First View — owning the timeline and the moment

Find out how First View has helped brands get in front of a huge audience at the optimal moment.

Perspective

Data doesn’t lie: how top brands use data to spot trends, read minds, and improve products

A closer look at ways that Brandwatch helps brands pinpoint new markets, identify key pain points, reduce consumer friction, and improve product design.

Perspective

How two film studios sparked fan intrigue — and box office success

Learn from the best. See how two movie studios creatively used Twitter to drive box office success.

Perspective

Live video playbook: how to leverage live video

Live video helps marketers, advertisers, and content producers engage millennials. Learn why live video matters, how it works, and how you can leverage it.

Q&A

: The power of wild ideas and — a Q&A with

The power of onlyness: how one person can turn a “wild” idea into a new reality. Read a Q&A with author, thought leader, and TED speaker Nilofer Merchant.

Case Study

The latest installment of FINAL FANTASY XV dominates E3 gaming conversation

Learn how FINAL FANTASY XV dominated E3 gaming conversation using Twitter’s Promoted Trends and Promoted Tweets.

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