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Smart companies like Apple use Twitter to surprise and delight customers. But those who fail at customer service on Twitter pay a big price.
A closer look at ways that Brandwatch helps brands pinpoint new markets, identify key pain points, reduce consumer friction, and improve product design.
Live video helps marketers, advertisers, and content producers engage millennials. Learn why live video matters, how it works, and how you can leverage it.
The power of onlyness: how one person can turn a “wild” idea into a new reality. Read a Q&A with author, thought leader, and TED speaker Nilofer Merchant.