Search results for: All Media & Entertainment content

48 Results

Perspective

Behind the screens: how created its winning campaign

Airbnb was not an official Oscars sponsor, but created its own conversation and creative campaign with which won Twitter’s award. Take a look behind the screens to see how the company did it.

Perspective

How two film studios sparked fan intrigue — and box office success

Learn from the best. See how two movie studios creatively used Twitter to drive box office success.

Perspective

Live video playbook: how to leverage live video

Live video helps marketers, advertisers, and content producers engage millennials. Learn why live video matters, how it works, and how you can leverage it.

Research

Advertising on Twitter drives audiences to watch TV

Research shows that audiences are more likely to tune into linear TV after being exposed to Twitter media, and that adding Twitter to a TV campaign can double its effectiveness.

Perspective

Periscope 360 brings a new dimension to marketing

Periscope 360 live streams help bring your audience right into the action — once you learn the rules of the road. Here’s how you can take advantage of this new medium.

Research

Why you should connect with Twitter’s audience on Hollywood’s biggest night

Hollywood’s biggest night is a gold mine for marketers, especially on Twitter. Learn who’s Tweeting and what they’re Tweeting about, so you can get in front of one of the most receptive and influential audiences online.

Research

Twitter changes the live TV sports viewing experience

New research shows how brands can gain greater engagement with sports fans by leveraging Twitter during live TV sporting events.

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