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Case Study

Taco Bell and MTV let fans vote for Best New Artist in viral chatbot campaign

See how MTV and Taco Bell teamed up to drive fan engagement at the 2017 VMAs with a chatbot on Twitter that let people vote on Best New Artist.

Case Study

How Excedrin relieved the and won the presidential debate

How Excedrin used smart marketing to relieve a during the election.

Case Study

How Touch of Modern used this Twitter solution to achieve a 73% lower cost per install

How Touch of Modern used Twitter’s Mobile App Promotion solution to drive installs and sales.

Case Study

Wendy’s first-ever March Madness bracket builder on Twitter gets fans talking

Learn how Wendy’s increased brand awareness and engagement by creating the first-ever March Madness bracket builder on Twitter.

Case Study

How used Twitter to deliver a live pizza party for

Learn how frozen pizza warmed hearts and built brand equity by using Twitter to drive to a live Periscope feed of freshly baking pizzas.

Case Study

How a hashtag on football's biggest night netted Mucinex over 50 million impressions

See how Mucinex’s combination of TV and Twitter advertising helped it conquer , net millions of impressions, and lift several key brand metrics.

Case Study

: how Patrón Tequila drove interest in its Bot-Tender chatbot

Learn how Patrón Tequila used the Direct Message Card to drive awareness of its Bot-Tender chatbot on Twitter.

Case Study

How Heinz harnessed the power of Twitter and got 1 billion impressions in 48 hours

HEINZ used Twitter to raise awareness for HEINZ Mayonnaise. By making a Twitter poll asking if they should release Mayochup in the US, HEINZ built excitement, energy, and visibility while creating a positive association with their ketchup. Thanks in part to Twitter, it was one of the most effective new launches in the HEINZ company’s history.

Case Study

How Motorola made the Moto Z and Moto Mods popular

How Motorola made the Moto Z and Moto Mods cool .

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