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Smart companies like Apple use Twitter to surprise and delight customers. But those who fail at customer service on Twitter pay a big price.
Learn how Volvo increased performance and cost-efficiency on Twitter by using pre-roll video ads to connect with audience passion points.
See how Transat inspired users to bid on vacation deals directly through Twitter while raising money for charity.
Learn how the Alzheimer’s Association reached people outside of its usual audience through Promoted Trends and Tweets.