Search results for: All Expanding Reach content

44 Results

Case Study

Alzheimer’s Association uses Twitter’s Promoted Trends to raise awareness

Learn how the Alzheimer’s Association reached people outside of its usual audience through Promoted Trends and Tweets.

Case Study

: MGM Resorts uses Twitter and Periscope to sell New Year’s Eve in Vegas

How MGM Resorts’ influencer campaign on Twitter and Periscope celebrated the new year with a millennial audience.

Case Study

How Oreo showcased its new candy on Oscar night

How Oreo got their new candy into the mind of millions on Oscar night and enhanced their campaign.

Case Study

Super Audiences generate huge increases in brand metrics for “Forza Motorsport”

How Twitter’s new Super Audiences product helped Microsoft drive awareness of DLC for the Xbox game “Forza Motorsport 6”.

Case Study

How 20th Century Fox got audiences buzzing for its terrifying thriller ‘Alien: Covenant’

How used Twitter to spread the word about Alien: Covenant in an unprecedented 5-day promoted trends campaign.

Case Study

Hill City launches in style with a Twitter chatbot

Learn how Hill City used Twitter to launch a brand-new clothing line, reach a wide audience, generate buzz, and create a network of homegrown influencers.

Case Study

How Sonos used Twitter First View and Promoted Trend to break through the pre-holiday tech launch clutter

Sonos harnessed the power of Twitter First View and Promoted Trend to launch its voice-controlled smart speaker during the most competitive month of the year. Twitter helped Sonos generate top-of-mind awareness with consumers and outshine larger speaker brands with bigger marketing budgets.

Case Study

How a hashtag on football's biggest night netted Mucinex over 50 million impressions

See how Mucinex’s combination of TV and Twitter advertising helped it conquer , net millions of impressions, and lift several key brand metrics.

Case Study

: how Patrón Tequila drove interest in its Bot-Tender chatbot

Learn how Patrón Tequila used the Direct Message Card to drive awareness of its Bot-Tender chatbot on Twitter.

Case Study

How Heinz harnessed the power of Twitter and got 1 billion impressions in 48 hours

HEINZ used Twitter to raise awareness for HEINZ Mayonnaise. By making a Twitter poll asking if they should release Mayochup in the US, HEINZ built excitement, energy, and visibility while creating a positive association with their ketchup. Thanks in part to Twitter, it was one of the most effective new launches in the HEINZ company’s history.

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