Search results for: All Media & Entertainment content

42 Results

Perspective

How two film studios sparked fan intrigue — and box office success

Learn from the best. See how two movie studios creatively used Twitter to drive box office success.

Perspective

Live video playbook: how to leverage live video

Live video helps marketers, advertisers, and content producers engage millennials. Learn why live video matters, how it works, and how you can leverage it.

Perspective

Periscope 360 brings a new dimension to marketing

Periscope 360 live streams help bring your audience right into the action — once you learn the rules of the road. Here’s how you can take advantage of this new medium.

Case Study

The latest installment of FINAL FANTASY XV dominates E3 gaming conversation

Learn how FINAL FANTASY XV dominated E3 gaming conversation using Twitter’s Promoted Trends and Promoted Tweets.

Case Study

Super Audiences generate huge increases in brand metrics for “Forza Motorsport”

How Twitter’s new Super Audiences product helped Microsoft drive awareness of DLC for the Xbox game “Forza Motorsport 6”.

Case Study

How 20th Century Fox got audiences buzzing for its terrifying thriller ‘Alien: Covenant’

How used Twitter to spread the word about Alien: Covenant in an unprecedented 5-day promoted trends campaign.

Case Study

How Sonos used Twitter First View and Promoted Trend to break through the pre-holiday tech launch clutter

Sonos harnessed the power of Twitter First View and Promoted Trend to launch its voice-controlled smart speaker during the most competitive month of the year. Twitter helped Sonos generate top-of-mind awareness with consumers and outshine larger speaker brands with bigger marketing budgets.

Case Study

Taco Bell and MTV let fans vote for Best New Artist in viral chatbot campaign

See how MTV and Taco Bell teamed up to drive fan engagement at the 2017 VMAs with a chatbot on Twitter that let people vote on Best New Artist.

Case Study

KITKAT uses In-Stream Video Sponsorship to own the NFL conversation

Kit Kat Canada used Twitter’s In-Stream Video Sponsorship and audience targeting to go beyond TV advertising and reach millions of football fans while they were most receptive.

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