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Research shows that audiences are more likely to tune into linear TV after being exposed to Twitter media, and that adding Twitter to a TV campaign can double its effectiveness.
Twitter users are fall fashion fanatics, and no fashion campaign is complete without a presence on Twitter. Here we track our users’ conversations and measure every trend, hashtag, and Tweet, so you can effectively fold Twitter into your fashion marketing plan.
Learn how Capcom used a Twitter Brand Survey to measure the effectiveness of their launch campaign for the Street Fighter 30th Anniversary Collection.
How Sonos used Twitter First View and Promoted Trend to break through the pre-holiday tech launch clutter
Sonos harnessed the power of Twitter First View and Promoted Trend to launch its voice-controlled smart speaker during the most competitive month of the year. Twitter helped Sonos generate top-of-mind awareness with consumers and outshine larger speaker brands with bigger marketing budgets.
Best in Class
From fearless girls to slam dunks to assuaging hunger, these three Cannes Lions winning campaigns stood out with their creativity, impact, innovation, and strong ROI.