Search results for: All Expanding Reach content

44 Results

Perspective

Preparing for golden moments at the Olympic Games

Learn five basic planning principles for your brand to capitalize on live moments.

Best in Class

Cause marketing on Twitter

Learn how to leverage the best of Twitter for your next cause marketing initiative.

Research

What’s happening next: Tapping into Twitter’s audience on football’s biggest night

Twitter is the platform to connect with Super Bowl fans. Read more to find out which fans are Tweeting before, during, and after the game, so you can tailor your message to this engaged and receptive fanbase.

Perspective

How Twitter transforms conversations between companies and customers

Smart companies like Apple use Twitter to surprise and delight customers. But those who fail at customer service on Twitter pay a big price.

Perspective

Before you say yes to your video strategy, ask these 3 questions

Here’s what savvy marketers need to know to be positioned for success in the fast-changing online video landscape.

Perspective

P&G gets 3.2 million views and Mastercard also launches a campaign

P&G and Mastercard have made their debut using Twitter's new In-Stream Video Ads in Brazil, running campaigns that produced relevant results.

Perspective

How social data informs business decisions and drives social change

See how social data drives female empowerment and helps inform business decisions.

Case Study

The latest installment of FINAL FANTASY XV dominates E3 gaming conversation

Learn how FINAL FANTASY XV dominated E3 gaming conversation using Twitter’s Promoted Trends and Promoted Tweets.

Case Study

How pre-roll video ads reach diverse audiences in a discovery mindset

Learn how Volvo increased performance and cost-efficiency on Twitter by using pre-roll video ads to connect with audience passion points.

Case Study

A travel company attracts followers by auctioning vacation deals for charity

See how Transat inspired users to bid on vacation deals directly through Twitter while raising money for charity.

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