Search results for: All Media & Entertainment content

47 Results

Research

Experts share tips for a successful live broadcast

Learn how to engage target audiences in real time and enliven your brand messaging with these tips for immersive Periscope broadcasts.

Perspective

Behind the screens: how created its winning campaign

Airbnb was not an official Oscars sponsor, but created its own conversation and creative campaign with which won Twitter’s award. Take a look behind the screens to see how the company did it.

Perspective

How two film studios sparked fan intrigue — and box office success

Learn from the best. See how two movie studios creatively used Twitter to drive box office success.

Perspective

Live video playbook: how to leverage live video

Live video helps marketers, advertisers, and content producers engage millennials. Learn why live video matters, how it works, and how you can leverage it.

Research

Advertising on Twitter drives audiences to watch TV

Research shows that audiences are more likely to tune into linear TV after being exposed to Twitter media, and that adding Twitter to a TV campaign can double its effectiveness.

Perspective

Periscope 360 brings a new dimension to marketing

Periscope 360 live streams help bring your audience right into the action — once you learn the rules of the road. Here’s how you can take advantage of this new medium.

Case Study

The latest installment of FINAL FANTASY XV dominates E3 gaming conversation

Learn how FINAL FANTASY XV dominated E3 gaming conversation using Twitter’s Promoted Trends and Promoted Tweets.

Case Study

drives an increase in subscriptions with tailored audiences

Learn how The Economist achieved a 20% increase in paid subscriptions by targeting and engaging users through tailored audiences.

Best in Class

10 examples of Twitter creativity in the world

A look at 10 Twitter campaigns that stood out because of their creativity.

Case Study

Super Audiences generate huge increases in brand metrics for “Forza Motorsport”

How Twitter’s new Super Audiences product helped Microsoft drive awareness of DLC for the Xbox game “Forza Motorsport 6”.

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