Search results for: All Media & Entertainment content

48 Results

Research

New research: Twitter TV fans tune in live to their favorite shows

Learn about engaged TV fans on Twitter and how brands can be a part of the live TV conversation.

Research

Twitter and chatbots help brands deliver top-notch customer service in Canada

Twitter and chatbots offer real-time, personalized customer service for brands in Canada and beyond. Our research shows Canadians trust chatbots once they’ve used one. After that, using a chatbot boosts several brand metrics, from responsiveness to innovativeness and more.

Research

Anticipation is happening: how people on Twitter are prepping for the big game

Want to reach Twitter’s audience before and during the big game? Here are eight audience insights to help you create a relevant message that’s targeted to the right people.

Perspective

6 reasons why live video matters

Live video is not just for celebrities and stars, here are the reasons why you need to add live to your content marketing mix.

Research

New research shares the keys to In-Stream Video Ad effectiveness

The quickly changing video landscape offers opportunities (and challenges). New research shows how Twitter’s new video ads improve key brand metrics

Research

Why you should start with Twitter's audience during red carpet season

See the best ways to connect with Twitter’s passionate Golden Globes audience so you can successfully plan your award show marketing campaign.

Research

Twitter extends reach of TV campaigns to young, hard-to-reach audience

New Nielsen Total Ads Rating (TAR) studies commissioned by Twitter show incremental audience reach to TV across four measured cross-platform campaigns.

Research

5 tips to boost campaign performance with In-Stream Video Ads

Find out how creative teams can make the most of Twitter’s new ad offering, using research-backed best practices.

Perspective

3 ways to own the moment and achieve "Love at First View"

Find out how First View has helped brands get in front of a huge audience at the optimal moment.

Perspective

Before you say yes to your video strategy, ask these 3 questions

Here’s what savvy marketers need to know to be positioned for success in the fast-changing online video landscape.

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