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Research
Ready to launch? Why you should turn to Twitter
Learn why Twitter is a great place to launch something new. Find receptive audiences, influencers, and leaders who will ensure your next campaign launch launch gets the reach it deserves.
Research
Three tips to steer new car buyers’ path to purchase
Vehicle buyers use Twitter to do lots of research and buy quickly. Learn what drives these valuable consumers on their road to purchase.
Research
New research shares the keys to In-Stream Video Ad effectiveness
The quickly changing video landscape offers opportunities (and challenges). New research shows how Twitter’s new video ads improve key brand metrics
Research
The most effective ways to promote your video campaign
Research shows that Twitter is the most effective way to do a video takeover.
Research
Twitter extends reach of TV campaigns to young, hard-to-reach audience
New Nielsen Total Ads Rating (TAR) studies commissioned by Twitter show incremental audience reach to TV across four measured cross-platform campaigns.
Research
5 tips to boost campaign performance with In-Stream Video Ads
Find out how creative teams can make the most of Twitter’s new ad offering, using research-backed best practices.
Research
Twitter changes the live TV sports viewing experience
New research shows how brands can gain greater engagement with sports fans by leveraging Twitter during live TV sporting events.
Perspective
The 3 C’s of technology brand storytelling: content, culture, and connection
Learn how technology brands can connect to cultural experiences in a device-driven world with leaders from Intel, CNET, Twitter, and Muzik.
Research
9 ways brands can make live connections during Election 2016
Learn how to connect live with consumers during Election 2016 by tapping into Twitter’s large, influential news and politics audience.
Research
Game time on Twitter: A recipe for your brand’s success
How brands can influence sports fans’ food and alcohol choices and translate that influence into greater revenue.