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Research
How to connect with the Hispanic auto-buying market on Twitter
Hispanic consumers have unique behaviors that influence how they purchase automobiles. Learn how to connect effectively with this large, growing market.
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Ready to launch? Why you should turn to Twitter
Learn why Twitter is a great place to launch something new. Find receptive audiences, influencers, and leaders who will ensure your next campaign launch launch gets the reach it deserves.
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Reboot is happening: tracking the holiday tech conversation on Twitter
What’s trending right now in holiday tech? Check out our guide and learn strategies for joining the holiday tech conversation on Twitter and reaching our engaged and receptive audience.
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Three tips to steer new car buyers’ path to purchase
Vehicle buyers use Twitter to do lots of research and buy quickly. Learn what drives these valuable consumers on their road to purchase.
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New research shares the keys to In-Stream Video Ad effectiveness
The quickly changing video landscape offers opportunities (and challenges). New research shows how Twitter’s new video ads improve key brand metrics
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What’s happening next: Why you should kick off red carpet season with Twitter
See the best ways to connect with Twitter’s passionate Golden Globes audience so you can successfully plan your award show marketing campaign.
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The most effective ways to promote your video campaign
Research shows that Twitter is the most effective way to do a video takeover.
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Twitter extends reach of TV campaigns to young, hard-to-reach audience
New Nielsen Total Ads Rating (TAR) studies commissioned by Twitter show incremental audience reach to TV across four measured cross-platform campaigns.
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5 tips to boost campaign performance with In-Stream Video Ads
Find out how creative teams can make the most of Twitter’s new ad offering, using research-backed best practices.
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Twitter changes the live TV sports viewing experience
New research shows how brands can gain greater engagement with sports fans by leveraging Twitter during live TV sporting events.