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Research

How to connect with the Hispanic auto-buying market on Twitter

Hispanic consumers have unique behaviors that influence how they purchase automobiles. Learn how to connect effectively with this large, growing market.

Research

Ready to launch? Why you should turn to Twitter

Learn why Twitter is a great place to launch something new. Find receptive audiences, influencers, and leaders who will ensure your next campaign launch launch gets the reach it deserves.

Research

Reboot is happening: tracking the holiday tech conversation on Twitter

What’s trending right now in holiday tech? Check out our guide and learn strategies for joining the holiday tech conversation on Twitter and reaching our engaged and receptive audience.

Research

Three tips to steer new car buyers’ path to purchase

Vehicle buyers use Twitter to do lots of research and buy quickly. Learn what drives these valuable consumers on their road to purchase.

Research

New research shares the keys to In-Stream Video Ad effectiveness

The quickly changing video landscape offers opportunities (and challenges). New research shows how Twitter’s new video ads improve key brand metrics

Research

What’s happening next: Why you should kick off red carpet season with Twitter

See the best ways to connect with Twitter’s passionate Golden Globes audience so you can successfully plan your award show marketing campaign.

Research

The most effective ways to promote your video campaign

Research shows that Twitter is the most effective way to do a video takeover.

Research

Twitter extends reach of TV campaigns to young, hard-to-reach audience

New Nielsen Total Ads Rating (TAR) studies commissioned by Twitter show incremental audience reach to TV across four measured cross-platform campaigns.

Research

5 tips to boost campaign performance with In-Stream Video Ads

Find out how creative teams can make the most of Twitter’s new ad offering, using research-backed best practices.

Research

Twitter changes the live TV sports viewing experience

New research shows how brands can gain greater engagement with sports fans by leveraging Twitter during live TV sporting events.

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