Search results for: All Measure Results content

22 Results

Research

Advertising on Twitter drives audiences to watch TV

Research shows that audiences are more likely to tune into linear TV after being exposed to Twitter media, and that adding Twitter to a TV campaign can double its effectiveness.

Research

6 myths about in-feed video: erased

Learn what a recent IPG Media Lab study uncovered about how the social component of digital video ads on Twitter works for brands.

Research

Moms are an essential group for brand marketers to reach on Twitter

Find out how moms are an essential group for brand marketers to reach on Twitter.

Best in Class

The award: because nobody likes to be put on hold

Announcing the winners

Best in Class

A closer look: Three standout campaigns that won

From fearless girls to slam dunks to assuaging hunger, these three Cannes Lions winning campaigns stood out with their creativity, impact, innovation, and strong ROI.

Perspective

How the world’s largest fast food brands use data to keep customers coming back

Smart use of social data can make or break a company's success — just ask McDonald's or Chick-fil-A.

Perspective

How Twitter transforms conversations between companies and customers

Smart companies like Apple use Twitter to surprise and delight customers. But those who fail at customer service on Twitter pay a big price.

Perspective

Before you say yes to your video strategy, ask these 3 questions

Here’s what savvy marketers need to know to be positioned for success in the fast-changing online video landscape.

Perspective

A Cannes Lions judge reveals what goes into an award-winning campaign

Learn what award-winning campaigns have in common and how to plan using these principles.

Perspective

Data doesn’t lie: how top brands use data to spot trends, read minds, and improve products

A closer look at ways that Brandwatch helps brands pinpoint new markets, identify key pain points, reduce consumer friction, and improve product design.

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