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Research shows that audiences are more likely to tune into linear TV after being exposed to Twitter media, and that adding Twitter to a TV campaign can double its effectiveness.
Best in Class
From fearless girls to slam dunks to assuaging hunger, these three Cannes Lions winning campaigns stood out with their creativity, impact, innovation, and strong ROI.
Smart companies like Apple use Twitter to surprise and delight customers. But those who fail at customer service on Twitter pay a big price.