Search results for: All Expanding Reach content

35 Results

Research

Twitter and TV are a perfect match for live events

Learn how Twitter improves the way that Canadians experience live events on TV.

Research

: a guide to creative holiday marketing

Learn how to drive attention, recall, and purchase consideration on Twitter this holiday season.

Research

Advertising on Twitter drives audiences to watch TV

Research shows that audiences are more likely to tune into linear TV after being exposed to Twitter media, and that adding Twitter to a TV campaign can double its effectiveness.

Perspective

Create a thunderclap moment to connect in the now (part two)

Learn five effective tips for breaking through crowded timelines to create a true connection with your audience.

Research

Why Twitter owns TV conversations

Discover why Twitter users love television and are influencers when it comes to all things TV-related.

Perspective

Create a thunderclap moment to connect in the now (part one)

Learn best practices for planning a compelling campaign strategy to create a live connection and reach an engaged audience.

Perspective

Preparing for golden moments at the Olympic Games

Learn five basic planning principles for your brand to capitalize on live moments.

Best in Class

Cause marketing on Twitter

Learn how to leverage the best of Twitter for your next cause marketing initiative.

Perspective

How Twitter transforms conversations between companies and customers

Smart companies like Apple use Twitter to surprise and delight customers. But those who fail at customer service on Twitter pay a big price.

Perspective

Before you say yes to your video strategy, ask these 3 questions

Here’s what savvy marketers need to know to be positioned for success in the fast-changing online video landscape.

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