Search results for: All Audience Targeting content

50 Results

Case Study

scores with Twitter campaign highlighting gender inequality in sports

Learn how Take Part turned to Twitter to drive distribution of its socially conscious content and drive supporters to take action.

Case Study

Rexona Indonesia leads the conversation during a national soccer tournament

Discover how Rexona scored with sports fans using a Promoted Trend and engaging content that promoted its new product.

Case Study

Diadora sparks buzz around a ’90s revival for a Europe-wide product launch

See how an athletics brand played up '90s nostalgia and engaged modern consumers through creative use of Promoted Video.

Case Study

Hotel chain Bahia Principe increases qualified site traffic 44X with retargeting

Learn how hotel chain Bahia Principe used retargeting on Twitter to increase its website traffic 44 times over.

Research

New research shares the keys to In-Stream Video Ad effectiveness

The quickly changing video landscape offers opportunities (and challenges). New research shows how Twitter’s new video ads improve key brand metrics

Research

Twitter extends the reach of TV campaigns to connect with a young, hard-to-reach audience

New Nielsen Total Ads Rating (TAR) studies commissioned by Twitter show incremental audience reach to TV across four measured cross-platform campaigns.

Research

5 tips to boost campaign performance with In-Stream Video Ads

Find out how creative teams can make the most of Twitter’s new ad offering, using research-backed best practices.

Research

Game time on Twitter: A recipe for your brand’s success

How brands can influence sports fans’ food and alcohol choices and translate that influence into greater revenue.

Research

Experts share tips for a successful live broadcast

Learn how to engage target audiences in real time and enliven your brand messaging with these tips for immersive Periscope broadcasts.

Perspective

Create a thunderclap moment to connect in the now (part two)

Learn five effective tips for breaking through crowded timelines to create a true connection with your audience.

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