Search results for: All Create Engagement content

103 Results

Q&A

Meet Twitter's new Global Group Creative Director Jayanta Jenkins

Read a Q&A with Twitter's new Global Group Creative Director Jayanta Jenkins.

Perspective

Create a thunderclap moment to connect in the now (part one)

Learn best practices for planning a compelling campaign strategy to create a live connection and reach an engaged audience.

Research

Three tips to steer new car buyers’ path to purchase

Vehicle buyers use Twitter to do lots of research and buy quickly. Learn what drives these valuable consumers on their road to purchase.

Research

New research shares the keys to In-Stream Video Ad effectiveness

The quickly changing video landscape offers opportunities (and challenges). New research shows how Twitter’s new video ads improve key brand metrics

Research

Twitter extends reach of TV campaigns to young, hard-to-reach audience

New Nielsen Total Ads Rating (TAR) studies commissioned by Twitter show incremental audience reach to TV across four measured cross-platform campaigns.

Research

5 tips to boost campaign performance with In-Stream Video Ads

Find out how creative teams can make the most of Twitter’s new ad offering, using research-backed best practices.

Perspective

3 ways to own the moment and achieve "Love at First View"

Find out how First View has helped brands get in front of a huge audience at the optimal moment.

Perspective

Before you say yes to your video strategy, ask these 3 questions

Here’s what savvy marketers need to know to be positioned for success in the fast-changing online video landscape.

Research

Twitter drives higher brand impact than other premium video properties

As video continues to be a preferred storytelling medium, Twitter’s research with Dentsu Aegis Network and MediaScience uncovers how brands can effectively make the biggest impact.

Research

Twitter changes the live TV sports viewing experience

New research shows how brands can gain greater engagement with sports fans by leveraging Twitter during live TV sporting events.

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